APPOINTMENT SETTING & LEAD GEN
Booked appointments, not just more leads.
Qualified appointments on your calendar — from the leads you already paid for and the new ones we bring in.
You close the deals. We run the system.
30 minutes. No cost, no obligation.
Your calendar — this week
New leads called within 10 minutes during business hours, then booked straight onto your calendar.
- Every setter call recorded
- Cost per appointment held
- Reporting in dollars
(01) / THE ACTUAL PROBLEM
Your leads aren't the issue. What happens after them is.
You send the quote. They say they'll think about it. You follow up once, maybe twice, then the next deal takes over and they're gone.
Nobody calls at week two. Nobody calls at month three when the budget finally clears. The quote quietly stops existing.
That's not a marketing problem — it's a follow-up problem, and it's the cheapest revenue in your business, because you already paid for it.
Ascent installs our own follow-up system — the sequences, the scripts, the CRM underneath them — and runs it for you. Once it's provably working, we add new leads on top. In that order, deliberately.
(02) / HOW THE SYSTEM WORKS
One machine, four moving parts.
Every lead runs the same path — the one that came in this morning and the one that went cold two years ago. Nothing sits in an inbox waiting for somebody to remember it.
Leads land in one place
Ads, search, your website, and the list you already have — captured into one CRM instead of three inboxes and a spreadsheet.
A setter calls, fast
Under 10 min
A trained setter calls every new lead within 10 minutes during business hours, working from our scripts, and vets them on the phone.
Our sequences keep working
Texts and emails on a schedule pick up everyone who didn't answer, and keep going until they do or genuinely close the door.
The appointment is booked
A vetted buyer lands on your calendar with the context you need to walk in and sell.
Four steps — and you're only in the last one.
(03) / RUN YOUR OWN NUMBERS
What would held appointments return?
Set your budget and what a kept appointment costs — the number we actually manage to — and see the year in appointments, closed deals, and ROI.
Sets starting numbers for cost per booked appointment, deal size, close rate, and sales cycle from our planning assumptions. Adjust any of them to yours.
15%
3 months
- Appointments / year
- 106
- Projected revenue / year
- $300K
- Deals closed / year
- 12
- ROI / year
- 525%
Straight arithmetic on your inputs: budget ÷ cost per booked appointment, closed at your rate, counting only deals that close inside the year given your sales cycle. ROI after the budget. No multipliers, no “up to.”
30 minutes. No cost, no obligation.
(04) / WHAT WE DO
Everything that brings you work, in one system we build and run.
Website and landing page builds.
Fast, mobile-first, and pointed at one action: a booked appointment.
SEO and local search strategy.
Listings, reviews, and pages built to rank where your market searches.
Google Ads.
Paid search for people already typing what you sell.
Meta Ads.
Facebook and Instagram, reaching buyers before they start shopping.
Follow-up automations.
Our texts and emails work every lead until it closes or dies for a real reason.
Appointment setting.
New leads called within 10 minutes during business hours, vetted on the phone, booked onto your calendar. Every call recorded.
A CRM that actually holds your pipeline.
Every lead, quote, and outcome in one place — not three inboxes and a spreadsheet.
Reporting in dollars.
What you spent, what it produced, what’s still open. One number you can trust.
We don’t switch all of it on at once. Our follow-up system goes in first, and traffic comes after the machine can hold what it catches.
Three things. That's your whole job.
Show up to booked appointments.
The setter calls and books them; the sequences keep working everyone who didn't answer. Qualified meetings land on your calendar.
Run the sales conversation.
The part you're already good at, and the only part that needs you.
Tap the outcome in the CRM.
Won, lost, or thinking about it. Two seconds, and it's what makes the follow-up smart.
Everything else — the system, the sequences, the setter, the reporting — is installed and operated by us.
Results
From a fence company in the Oklahoma City metro. Different industry than yours, most likely — the system doesn't change.
65 in 19 days
Leads generated on $866 of ad spend
$275K → $85K
Quoted, then signed inside 30 days — from follow-up alone
$13.33
Average cost per lead — Meta, OKC metro
Campaign report — Prestige Fence, OKC
- Leads
- 65
- Days running
- 19
- Ad spend
- $866
- Cost per lead
- $13.33
Quoted → signed inside 30 days
$275K → $85K
Results from Prestige Fence, Oklahoma City — August 1–30, 2026.
(05) / HOW WE REPORT
Transparent, down to the call recordings.
Every setter call, recorded and monitored.
Any call a setter makes on your behalf is recorded and reviewed. Ask for any recording, any time — quality isn't asserted, it's auditable.
Cost per appointment held, not cost per lead.
Cheap leads that never answer aren't cheap. The number we optimize and report is what a kept appointment on your calendar actually costs.
Your numbers, in dollars.
Spend, appointments held, deals closed. You see the same report we look at — nothing summarized away.
Let's look at your numbers.
30 minutes. No cost, no obligation.
(06) / WHERE TO START
Start with a strategy call. It costs nothing and it's useful either way.
Strategy Call
Free
Thirty minutes on your numbers: where your leads stall, what a held appointment should cost you, and exactly which parts of our system we’d install — whether or not you hire us.
30-Day Revival Sprint
$2,500
one-time · billed at kickoff
We install our CRM build and follow-up sequences, then put them to work on every old lead and unclosed quote you have. Booked appointments in week one, from money you already spent.
If the Sprint doesn't book at least 5 sales appointments from your old list in 30 days, you get a full refund.
Ongoing management runs from $2,500/month, month to month, priced off your market and ad budget. We'll put a number in writing after the strategy call — not before.
(07) / QUESTIONS OWNERS ACTUALLY ASK
Before you book.
What actually happens on the strategy call?
Thirty minutes on your real numbers: where your leads stall, what a held appointment should cost you, and exactly which parts of our system we’d install. No obligation either way.
What does it cost?
The strategy call is free. The 30-Day Revival Sprint is $2,500, one time, and ongoing management runs from $2,500 a month, month to month. You get a number in writing after the call — not before.
What if the Sprint doesn’t work?
If it doesn’t book at least 5 sales appointments from your old list in 30 days, you get a full refund. That’s in writing.
How do I know the setter calls are any good?
Every call a setter makes on your behalf is recorded and monitored, and you can ask for any recording. We also report cost per appointment held — not cost per lead — so the number you see is meetings that actually happened.
How much of my time does this take?
Three things: show up to the appointments the setter books, run the sales conversation, and tap the outcome in the CRM. Everything else — the system, the sequences, the setter, the reporting — is installed and operated by us.
Do you only work with fence companies?
No — the published results are from Prestige Fence in Oklahoma City, but our system runs for any business that quotes work before doing it.
(08) / BOOK YOUR STRATEGY CALL
Let's look at your numbers.
Thirty minutes: where your leads stall, what a held appointment should cost you, and exactly which parts of our system we'd install. No cost, no obligation.
- 30 minutes. No cost. No obligation.
- 5 booked sales appointments from your old list in 30 days, or a full refund — in writing.
- 65 leads in 19 days on $866 of ad spend — Prestige Fence, Oklahoma City.