APPOINTMENT SETTING FOR FENCE COMPANIES
Booked estimates, not just more leads.
Estimate appointments on your calendar — from the quotes you already paid to generate and the new leads we bring in.
You run the estimates. We run the system.
30 minutes. No cost, no obligation.
Your calendar — this week
New leads called within 10 minutes during business hours, then booked straight onto your calendar.
- Every setter call recorded
- Cost per estimate appointment held
- Reporting in dollars
(01) / THE ACTUAL PROBLEM
Your leads aren't the issue. What happens after them is.
You quote the job. He says he'll think about it. You call once, maybe twice, then the next job starts and he's gone.
Nobody calls at week two. Nobody calls at month three when he finally has the money. The estimate quietly stops existing.
That's not a marketing problem — it's a follow-up problem, and it's the cheapest revenue in your business, because you already paid for it.
Ascent installs our own follow-up system — the sequences, the scripts, the CRM underneath them — and runs it for you. New leads come once the machine is running. In that order, deliberately.
(02) / HOW THE SYSTEM WORKS
One machine, four moving parts.
Every lead runs the same path — the form fill that came in this morning and the quote that went cold two years ago. Nothing sits in a notebook waiting for somebody to remember it.
Leads land in one place
Ads, search, your website, and every old estimate you have — captured into one CRM instead of three phones and a notebook.
A setter calls, fast
Under 10 min
A trained setter calls every new lead within 10 minutes during business hours, working from our scripts, and vets them on the phone.
Our sequences keep working
Texts and emails on a schedule pick up everyone who didn't answer, and keep going until they do or genuinely close the door.
The estimate is booked
A vetted lead lands on your calendar with the context you need to show up and quote.
Four steps — and you're only in the last one.
(03) / RUN YOUR OWN NUMBERS
What would held estimate appointments return?
Set your budget and what a kept estimate appointment costs — the number we actually manage to — and see the year in appointments, signed jobs, and ROI.
30%
1 month
- Estimate appointments / year
- 180
- Projected revenue / year
- $225K
- Jobs signed / year
- 50
- ROI / year
- 525%
Straight arithmetic on your inputs: budget ÷ cost per booked appointment, closed at your rate, counting only jobs that sign inside the year given your estimate-to-signed time. ROI after the budget. No multipliers, no “up to.”
30 minutes. No cost, no obligation.
(04) / WHAT WE DO
Everything that brings you work, in one system we build and run.
Website and landing page builds.
Fast, mobile-first, and pointed at one action: a booked estimate.
SEO and local search strategy.
Listings, reviews, and pages built to rank in your service area.
Google Ads.
Paid search for people already typing what you sell.
Meta Ads.
Facebook and Instagram, reaching homeowners before they start shopping.
Follow-up automations.
Our texts and emails work every quote until it closes or dies for a real reason.
Appointment setting.
New leads called within 10 minutes during business hours, vetted on the phone, booked onto your calendar. Every call recorded.
A CRM that actually holds your pipeline.
Every lead, estimate, and outcome in one place — not three phones and a notebook.
Reporting in dollars.
What you spent, what it produced, what’s still open. One number you can trust.
We don’t switch all of it on at once. Our follow-up system goes in first, and traffic comes after the machine can hold what it catches.
Results
$13.33
Average cost per fence lead — Meta, OKC metro
65 in 19 days
Leads generated on $866 of ad spend
$275K → $85K
Quoted, then signed inside 30 days — from follow-up alone
Campaign report — Prestige Fence, OKC
- Fence leads
- 65
- Days running
- 19
- Ad spend
- $866
- Cost per lead
- $13.33
Quoted → signed inside 30 days
$275K → $85K
Results from Prestige Fence, Oklahoma City — August 1–30, 2026.
(05) / HOW WE REPORT
Transparent, down to the call recordings.
Every setter call, recorded and monitored.
Any call a setter makes on your behalf is recorded and reviewed. Ask for any recording, any time — quality isn't asserted, it's auditable.
Cost per appointment held, not cost per lead.
Cheap leads that never answer aren't cheap. The number we optimize and report is what a kept estimate appointment actually costs.
Your numbers, in dollars.
Spend, appointments held, jobs signed. You see the same report we look at — nothing summarized away.
Let's look at your numbers.
30 minutes. No cost, no obligation.
(06) / WHAT YOU ACTUALLY DO
Three things. That's your whole job.
Show up to booked estimates.
The setter calls and books them; the sequences keep working everyone who didn't answer. Estimate appointments land on your calendar.
Run the estimate.
The part you're already good at, and the only part that needs you.
Tap the outcome in the CRM.
Won, lost, or think-about-it. Two seconds. It's what makes the follow-up smart.
Everything else — the system, the sequences, the setter, the ad accounts, the reporting — is installed and operated by us.
What it costs
Strategy Call
Free
Thirty minutes on your numbers: where your leads stall, what an estimate appointment should cost you, and exactly which parts of our system we'd install — whether or not you hire us.
30-Day Dead-Estimate Revival Sprint
$2,500
one-time · billed at kickoff
We install our CRM build and follow-up sequences, then put them to work on every old lead and unclosed estimate you have. Booked estimates in week one, from money you already spent.
Core Growth System
$2,500/mo
Our ads, lead capture, follow-up, and reporting, run monthly. Month to month.
Full Revenue System
$4,000/mo + ad spend
Everything in Core, plus higher spend management and pipeline reporting.
Month to month, both retainers. Your number is priced off your market and ad budget, and you get it in writing after the strategy call — not before.
(07) / WHAT HAPPENS IF IT DOESN'T WORK
Three guarantees, in writing.
Win your money back.
If the Sprint doesn't book at least 5 estimate appointments from your dead list in 30 days, you get a full refund.
14-day launch.
Your system is live within 14 days of getting access and assets, or your next month of management is free.
Qualified opportunities.
A specific number of qualified opportunities in your first 60 days — written into your proposal, set from your own numbers — or we manage your campaigns free until you hit it.
Guarantees carry conditions, and they're the same things that make the work succeed: at least 150 contactable past leads, scripts approved within 48 hours, your team calls back the leads who reply, outcomes logged in the CRM, and one 20-minute review a week. All of it is spelled out in the proposal before you sign anything.
(08) / QUESTIONS OWNERS ACTUALLY ASK
Before you book.
What actually happens on the strategy call?
Thirty minutes on your real numbers: where your leads stall, what an estimate appointment should cost you, and exactly which parts of our system we’d install. No obligation either way.
What does it cost?
The strategy call is free. The 30-Day Dead-Estimate Revival Sprint is $2,500, one time. The Core Growth System runs $2,500 a month and the Full Revenue System $4,000 a month plus ad spend — month to month either way.
What if it doesn’t work?
Three guarantees, in writing: at least 5 booked estimate appointments from your dead list in 30 days or a full refund; live within 14 days of getting access and assets or your next month of management is free; and a qualified-opportunities number for your first 60 days, set from your own records, or we manage your campaigns free until you hit it. The conditions are spelled out in the proposal before you sign anything.
How do I know the setter calls are any good?
Every call a setter makes on your behalf is recorded and monitored, and you can ask for any recording. We also report cost per appointment held — not cost per lead — so the number you see is estimates that actually happened.
How much of my time does this take?
Three things: show up to the estimate appointments the setter books, run the estimate, and tap the outcome in the CRM. Everything else — the system, the sequences, the setter, the ad accounts, the reporting — is installed and operated by us.
(09) / BOOK YOUR STRATEGY CALL
Let's look at your numbers.
Thirty minutes: where your leads stall, what an estimate appointment should cost you, and exactly which parts of our system we'd install. No cost, no obligation.
- 30 minutes. No cost. No obligation.
- 5 booked estimate appointments from your dead list in 30 days, or a full refund — in writing.
- 65 fence leads in 19 days on $866 of ad spend — Prestige Fence, Oklahoma City.